GUS NICKLOS

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Ristretto Dialog - N Williams

@RistrettoRoast #portland #typogrpahy

MAY 23, 2012 7:25 A.M.

Female Barista: “Have you seen that cart on Alberta called Breakfast Lunch Today?”

Male Barista: “Yeah. Have you eaten there?”

Female Barista: “No way! Have you seen the typeface they use!”

Me: “Nice! …disqualifying them because of a bad font.”

Female Barista: “Well if your not going to put any effort out, they don’t want my business.”

.

Made my morning.


My unreleased font family called Portland is featured in Plazm  30. Seeing that the font isn’t finished, I had a momentary hesitation  imagining it used in the raw state that it will appear. I have  already made changes and am contemplating a few more big ones. That’s  one of the things that makes it special though. It’s use at this stage  of it’s evolution makes it a time capsule. I have been designing  Portland for over 6 years now and it keeps evolving. I am contemplating  releasing new versions constantly, like person it grows and evolves and  is never quite the same – counter intuitive to font design conventions, I  know… but I have never had much use for convention.
Read on and see samples of Portland in action on my studio blog

My unreleased font family called Portland is featured in Plazm 30. Seeing that the font isn’t finished, I had a momentary hesitation imagining it used in the raw state that it will appear. I have already made changes and am contemplating a few more big ones. That’s one of the things that makes it special though. It’s use at this stage of it’s evolution makes it a time capsule. I have been designing Portland for over 6 years now and it keeps evolving. I am contemplating releasing new versions constantly, like person it grows and evolves and is never quite the same – counter intuitive to font design conventions, I know… but I have never had much use for convention.

Read on and see samples of Portland in action on my studio blog

Portland Jan2011